Purity · Heritage · Distinction

Premium Indian pantry staples, sourced direct and finished with distinction.

Five categories, 200+ everyday essentials — every one held to the same standard, from grower to pack.

Explore our categories →Find a recipe

Shelved in 1,000+ stores across the UAE & UK

Lulu HypermarketUnion CooperativeAbu Dhabi CooperativeA/B SupermarketsAmazon.aeNoon

Our range

Five categories, one standard

From basmati to besan, every Nitra pack is sourced direct, graded batch by batch and finished with the same care.

Purity. Aroma. Excellence.

Rice

Basmati for biryani and pulao, and everyday rice from across India.

12 products

Purity. Protein. Perfection.

Pulses & Lentils

Dals, beans, chickpeas and peas — cleaned, graded and ready for the pot.

16 products

Purity. Flavour. Tradition.

Pantry Essentials

Whole and ground spices, chakki-fresh atta, besan, oil, sugar and saffron.

48 products

Purity. Taste. Everyday.

Condiments

Chutneys, cooking pastes, mayonnaise, ketchup and fruit jams.

34 products

Purity. Comfort. Tradition.

Ready-made & Snacking

Heat-and-serve curries, tea-time rusk and khari, nuts and dry fruits.

23 products

Our story

Built on a simple observation

Nitra was founded in 2021, built on a simple observation: the everyday Indian pantry — rice, pulses, spices, flour and more — deserved better than commodity treatment, even though families rely on it every single day.

Nitra is a premium, health-conscious Indian food brand with 200+ products across five categories, operated by Golden Rise Trading L.L.C. across the UAE, GCC and Europe.

Management office

Dubai

Golden Rise Trading L.L.C.'s management office is based in Dubai, UAE — overseeing sourcing, quality standards and distribution across the region.

Warehouse & UK operations

United Kingdom

Nitra's warehouse and UK operations run out of Park Royal, London — the base for European distribution and quality control.

2021 Founded

200+ Products

1,000+ Stores

UAE Market

GCC · Europe Market

To carry the standard of a royal kitchen into everyday homes — sourcing directly from trusted growers, and finishing each product with the purity, care and craftsmanship worthy of the tables we serve.

Our purpose

Our standard

Quality you can trace

01

Purity

Every batch graded and tested before it reaches a shelf.

02

Heritage

Recipes and regions honoured across every range.

03

Integrity

Direct sourcing, no unpredictable middlemen.

04

Distinction

A finer choice, pack to plate.

05

Care

For the families we feed and the growers we buy from.

We ensure every supplier conforms to European Union food health and safety regulations. Every batch is coded at source, so quality can be traced back through every stage of the journey.

01