A partner in every aisle — and every market

Retailers, distributors and food-service buyers can apply through the enquiry form on this page or contact the Nitra team on WhatsApp. Share your company name, location, the categories you are interested in and expected volumes, and the trade team will reply with the product list, pack sizes and terms.

Nitra is the consumer brand of Golden Rise Trading LLC in Dubai, which supplies rice, pulses, spices and other staples in retail and bulk pack sizes. For bulk, food-service or private-label enquiries, contact the trade team through the enquiry form on this page. Export and bulk buyers can also see the full trade range at goldenrisetrading.com.

Nitra covers five categories: rice, pulses and lentils, pantry essentials (spices, flour, oil, sugar and saffron), condiments, and ready-made and snacking products. That is more than 200 products from one supplier, in retail to wholesale pack sizes, with every batch traceable.

Yes. Affiliates and influencers can feature Nitra and earn a commission on what they sell, and the Nitra team provides product, imagery and copy. Choose Affiliates & Influencers in the enquiry form on this page.

Golden Rise Trading L.L.C., which operates the Nitra brand, has its management office in Al Ras, Deira, Dubai. Nitra Foods Ltd. runs the UK warehouse at Park Royal, London. Nitra is stocked in stores across the UAE and the UK.

Nitra is the premium consumer brand of Golden Rise Trading LLC, a Dubai-based importer and exporter of food staples. The Nitra brand was launched in the UK in 2021. The family business behind it traces its roots to a spice mill founded in India in 1975 and today supplies rice, pulses, spices and pantry products to customers in many countries.