Our story
Fifty years in grains. One family.
From a small spice mill in 1975 to kitchens in more than 60 countries — three generations of the same family still choose every grain that goes into a Nitra pack.
Timeline
How we got here
Mahesh Masala Mill
Our founder starts a small spice mill — quality first, always.
The next generation
The family business grows into grains and pulses trading.
Golden Rise Trading, Dubai
Our Dubai company is founded to serve the Gulf and beyond.
Closer to origin
Sourcing offices in Madagascar, Benin, Tanzania and India.
Nitra in 60+ countries
Rice, pulses, spices and pantry staples families trust.
What we stand for
Purity. Heritage. Distinction.
Chosen grain by grain
We buy close to the farm and check every lot before it is packed.
ISO 9001:2015
Certified quality systems from sourcing to shelf.
Family-owned
Three generations, one promise: food we serve our own family.
Find Nitra near you
Supermarkets and groceries across the UAE — or order on WhatsApp for home delivery (minimum order AED 200).
Stock Nitra in your store
Groceries, supermarkets, restaurants and caterers: get our trade price list, case sizes and delivery schedule.