About
عن نيترا فودز
Nitra is a range of premium Indian pantry staples, from basmati rice and dals to spices, condiments and ready-to-eat meals, sold in the UAE and the UK.
Nitra is a brand of Indian pantry staples, including rice, pulses, spices, condiments and ready-to-eat foods, for kitchens in the UAE and the UK. Nitra is operated by Golden Rise Trading L.L.C., based in Al Ras, Deira, Dubai. It grew from a family food business that began in 1975 as Mahesh Masala Mill in India.
Nitra at a glance
| Brand | Nitra |
|---|---|
| Operated by | Golden Rise Trading L.L.C. |
| Family business since | 1975, as Mahesh Masala Mill, India |
| Nitra brand launched | 2021, in the United Kingdom |
| Management office | Al Ras, Deira, Dubai, United Arab Emirates |
| UK operations and warehouse | Nitra Foods Ltd., Park Royal, London, United Kingdom |
| Range | 5 categories and 200+ products: Rice, Pulses & Lentils, Pantry Essentials, Condiments and Ready-made & Snacking |
| Where to buy in the UAE | Amazon.ae, Noon, Lulu, Union Coop, Abu Dhabi Coop, A/B Supermarkets, and on WhatsApp (+971 50 252 0474) |
| Where to buy in the UK | Order on WhatsApp |
| Recipes | 200+ vegetarian recipes |
| Kitchen Guides | Nitra Kitchen Guides |
| Trade and stockists | Partner with Nitra |
Who operates Nitra
Nitra is operated by Golden Rise Trading L.L.C., a Dubai company with its management office in Al Ras, Deira. Its corporate website is goldenrisetrading.com. In the United Kingdom, Nitra operations and warehousing are run by Nitra Foods Ltd. in Park Royal, London.
A family food business since 1975
The family behind Nitra has been in the food trade since 1975, when the business started as Mahesh Masala Mill in India. The Nitra brand itself was launched in the United Kingdom in 2021 and is now sold in both the UAE and the UK.
What Nitra sells
The Nitra range has more than 200 products across five categories:
- Rice: basmati, 1121 sella, sona masoori, ponni, Kerala matta, jeerakasala, idli rice and more.
- Pulses & Lentils: toor, moong, masoor, chana and urad dal, chickpeas, beans and peas.
- Pantry Essentials: whole and ground spices, atta and besan, cooking oil, sugar and saffron.
- Condiments: chutneys, cooking pastes, eggless mayo, ketchup and jams.
- Ready-made & Snacking: ready-to-eat vegetarian curries, rusk and khari, and nuts.
Where to buy Nitra
In the UAE
Nitra is available on Amazon.ae and Noon, and in stores including Lulu, Union Coop, Abu Dhabi Coop and A/B Supermarkets. You can also order directly on WhatsApp at +971 50 252 0474, especially for products that are not listed on Amazon.ae.
In the UK
UK customers order Nitra products on WhatsApp.
Recipes and Kitchen Guides
Nitra publishes more than 200 vegetarian recipes made with its products, from dal tadka and vegetable biryani to chaat and kheer. The Nitra Kitchen Guides answer practical cooking questions, such as rice to water ratios, the difference between basmati and sella rice, and how to use saffron.
Retail, trade and stockist enquiries
Retailers and distributors interested in stocking Nitra can get in touch through the partner with us page. For company information, visit Golden Rise Trading L.L.C.
About Nitra
الأسئلة الشائعة
Who makes Nitra?
Nitra is a brand of Golden Rise Trading L.L.C., a Dubai food trading company based in Al Ras, Deira, whose family business dates back to 1975. In the UK, the range is handled by Nitra Foods Ltd. from its warehouse in Park Royal, London.
When was Nitra launched?
The Nitra brand was launched in the UK in 2021. The range is now sold in both the UAE and the UK.
Where can I buy Nitra?
In the UAE, Nitra is stocked in hypermarkets and supermarkets including Lulu, Union Coop, Abu Dhabi Coop and A/B Supermarkets, and is available online on Amazon.ae and Noon. You can also order on WhatsApp at +971 50 252 0474. In the UK, order on WhatsApp at +44 7404 623197. See where to buy for details.
Is the Nitra range vegetarian?
Yes. The Nitra range is vegetarian, covering rice, pulses and lentils, flours, spices, condiments, snacks and ready-to-eat meals, and every recipe on this site is vegetarian or vegan. Please check each pack for full ingredient and allergen information.
How can my store become a Nitra stockist?
Retailers, distributors and food-service buyers can apply on our Partner with us page. Tell us about your business and the products you are interested in, and the team will get back to you. For bulk and export supply of rice, pulses and spices, visit goldenrisetrading.com.